Wednesday, November 30, 2011

Questions 11.30


Ways to indicate a new paragraph?: indent first line, hanging indent, 
bold or colored typeface.

What are some things to look out for when hyphenating text?:
Try to leave at least 2 characters on the line and 3 following, avoid hyphenating proper nouns.

Define font hinting. Why is it necessary?
Font hinting: using a rasterized grid to display letter forms that look right to the human eye. At low screen resolutions, hinting is critical for producing a clear, legible text.

What is letterspacing/tracking? How do you track in Illustrator or InDesign?
Tracking is the process of loosening or tightening a block of text by adjusting the size of the text height. To manipulate tracking in Illustrator or InDesign, type or select a numeric value for Tracking (looks like A over A) in the Character panel.

Define Kerning? Name 8 kerning pairs. How do you kern in InDesign or Illustrator?
Kerning is the process of adding or subtracting space between specific pairs of characters. You can automatically kern type using metrics kerning or optical kerning. Metrics kerning uses kern pairs, which are included with most fonts. Kern pairs contain information about the spacing of specific pairs of letters. Some of these are: LA, P., To, Tr, Ta, Tu, Te, Ty, Wa, WA, We, Wo, Ya, and Yo. To kern in Illustrator or InDesign, type or select a numeric value for kerning (looks like A V) in the Character panel.

What is wordspacing?
Word spacing refers to the size of the space between words.

Explain DIN
DIN, an acronym for the German Deutsches Institut für Normung (German Institute for Standardization), and the name of an increasingly large realist sans-serif typeface family. The design was based on a 1905 typeface for the Royal Prussian Railway Administration and was originally used for schematics and blueprints. As the typeface grew in popularity, it was released as a metal type, made into stencils for use on vehicles and in train yards, and used for street and building signage. DIN's structure has been accredited as an early forerunner of the typographic grid and widely used by signage and corporate identities around the world.

What is a baseline grid?
A baseline grid is an imaginary grid upon which type sits. The baseline pf a piece of type can be forced to 'snap' to this grid to maintain continuity across the pages of a design.  
The grid in Baseline is composed of 4 basic columns, for more flexibility each column can be divided in 2 units.

How many characters per line is optimal? Is there a range?
Optimal words per line is between 40-80. 

Define aesthetic text alignment (optically hanging punctuation)
Hanging punctuation controls the alignment of punctuation marks for a specific paragraph. Paragraph alignment determines the margin from which the punctuation hangs. 

What is a typographic river?
A typographic river occurs in justified text blocks when the separation of the words leaves gaps of white space in several lines. A river effect is created where white space gaps align through the text.

What is a widow?
A paragraph-ending line that falls at the beginning of the following page/column, thus separated from the rest of the text.
What is an orphan?
are words or short lines at the beginning or end of a paragraph, which are left dangling at the top or bottom of a column, separated from the rest of the paragraph. -avoid at all costs.

Wednesday, November 16, 2011

fot0




http://en.wikipedia.org/wiki/Sophie_Calle

http://www.guardian.co.uk/artanddesign/2009/sep/23/sophie-calle


Sophie Calle-Calle's work is distinguished by its use of arbitrary sets of constraints, and evokes the French literary movement of the 1960s known as Oulipo. Her work frequently depicts human vulnerability, and examines identity and intimacy. 













--------------------
2 images, short bio, 2 -3 links. 
Terry Richardson-Top fashion photographer. Son of famous fashion photographer Bob Richardson. Lived in Paris, NYC, Woodstock, London and Los Angeles as a child.
http://www.terrysdiary.com/
http://models.com/people/terry-richardson
































Matadin-http://en.wikipedia.org/wiki/Inez_van_Lamsweerde_and_Vinoodh_Matadin
are a Dutch fashion photographer duo, well known for their work for fashion magazines, advertising campaigns, and for their independent art work.















































Ellen von Unwerth


Ellen von Unwerth (born 1954 in FrankfurtGermany) is a photographer and director, specializing in erotic femininity. She worked as a fashion model for ten years herself before moving behind the camera, and now makes fashion, editorial, and advertising photographs.
http://en.wikipedia.org/wiki/Inez_van_Lamsweerde_and_Vinoodh_Matadin


http://www.ellenvonunwerth.com/blank




Barbara Krueger*****

http://www.barbarakruger.com/
American collage artist
famous for her layered photographs
.http://www.arthistoryarchive.com/arthistory/feminist/Barbara-Kruger.html


Tuesday, November 15, 2011

Designers.

Who is Herb Lubalin?

cooper union graduate. Worked for a few advertising agencies and then opened his own firm.  He was a logo designer who injected visual metaphors into typography. denied traditional letter spacing. Editor. bold layouts. designed magazines. 

Why was Esguire important?
Combined  fiction, sports, humor, poetry, fashion and other elements of lush lifestyles targeted at men. published respected writers such as hemingway. but the pinup girls brought on bad publicity. 


Who is Alexey Broadavich?
Worked on harpers bazaar, freed the page to take pleasure in white space an the finely tuned pacing of text and image.

What did Hoefler-Jones do for Harper"s
Didot type family.

Who is Gail Anderson?
art director of rolling stone.

Who is David Carson?
Art director of Ray Gun, put together first issue. typography was his core.


Whot is Tibor and what is M&Co?
Designer of Color, lack of decorative elements and visual devices and limited use of sans-serif typefaces allowed the photography and content to speak more loudly than the design. M&Co: (M for his wife) with two other designers from barnes and noble. wit humor and social consciousness through an approach sinuously shifting between deadpan and expressive wasnt immediate. he closed this and moved to italy to work on Color.

Who is Neville Brody?
Art director of The Face. introduced first custom typeface with issue number 50, a unique aesthetic.

What is Speak?
Magazine: thoughtful writing on culture, loosely covering music, fashion, literature, and art. 
Used found materials and hand drawn elements because of their low budget. 

Wednesday, November 9, 2011

things

What are small capitals? How are they different than setting something in ALL CAPS? Does your font have small caps? If not name a font that does.are uppercase characters set at the same height and weight as surrounding lowercase letters or text figures. They are used in running text to prevent capitalized words from appearing too large on the page, and as a method of emphasis or distinctiveness for text alongside or instead of italics or whenbold  is inappropriate.

What are ligatures? Why are they used? When are they not used? What are common ligatures? Does your font have ligatures? If not name a font that does.
are combinations of characters that were designed because, in metal typesetting, the overhanging ascenders in the letter 'f' would crash into an ascender or the dot of an i if it directly followed the f. ligatures have better results in photographic or digital settings as well because the ascender of the 'f' and the dot of the letter i  are designed to join instead of arbitrarily overlapping. If extra letter spacing is used in a text, however, these combination of characters have to be set separately. 
What is the difference between a foot mark and an apostrophe?
A punctuation mark, and sometimes a diacritic mark used for three main reasons: to omit one or more letters, mark a possessive case, and mark plurals. 

What is the difference between an inch mark and a quote mark (smart quote)?
inch mark-  two straight vertical lines making up the symbol denoting to the unit of measurement inches. Quotation marks-punctuation marks appearing at the beginning and ending of a quote. Smart quotation marks have a curve to them.

What is a hyphen, en dash and em dashes, what are the differences and when are they used?h
Hyphen- punctuation mark used to join words and to separate syllables of a single word. 
Em-dash- used in a sentence to indicate a break in thought. 
en-dash-is traditionally half the width of an em dash and is used when denoting a range.

Monday, October 31, 2011

breakfast/walbaum
walbaum/breakfast
WALFAST
BREAKBAUM

Thursday, October 13, 2011

FONT STUDY

OLD STYLE: 
             -greater contrast between thick and thin strokes.
             -the serifs on the ascenders are more wedge shaped 
             -diagonal stress (the thinnest parts of letters are at an angle rather than at the top and bottom)
             
EX: Bembo, Garamond, Centaur, Palatino, Century Oldstyle


TRANSITIONAL
       -axis  of the thick-thin contrast is almost vertical or slopes very slightly to the left
       -base serifs are only a little or virtually not rounded  at the bottom
      -the vertical stance is almost always the case for the lowercase ) but not for the lowercase e.
             -lowercase e has a horizontal cross-bar
             -the top serifs of lowercase letters are roof-shaped


EX: Baskerville, Fournier, Caledonia, Times New Roman, Utopia.


_ Sans Serif: grotesque - 

  • It was originally coined by William Thorowgood of Fann Street Foundry, the first person to produce a sans-serif type with lower case, in 1832
  • The name came from the Italian word 'grottesco', meaning 'belonging to the cave'
  •  There is some contrast in thickness of strokes. They have squareness of curve, and curling close-set jaws
  • The R usually has a curled leg and the G is spurred. The ends of the curved strokes are usually horizontal
  • Examples of grotesque fonts: Grotesque No. 6, Condensed Sans No. 7, Monotype Headline Bold, Franklin Gothic, Akzidez Grotesk


Sunday, October 2, 2011

Monday, September 26, 2011

JUST WATCH.

http://zestylemonpeel.tumblr.com/post/5030178077/akathetabernacle-make-it-btter-by-climent

Monday, September 5, 2011

-Adrian Frutiger is the typeface designer of Univers and continues to influence digital type.

-What makes the Univers grid so "unique" is that different weights and variations within the type family are designated by the use of numbers rather then names, but in the Univers family, the typeface names include both number and letter suffixes.




Monday, August 29, 2011

Weight - Relative darkness of the characters of a type font resulting from the relative thickness of the strokes-light, bold.
 Width - the distance from one side of a character to the other. Width can also be measured in "ems": which defines the proportion of a given letter's width and height with respect to the point size of a given font.
 Style - A distinctive appearance, typically determined by the principles according to which something is designed.
 Font - A set of type of one particular face and size.
 Typeface - In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks.
X-Height – the height of a lowercase “x” in a typeface. Can impact a typeface’s “visual weight” and readability and therefore impact on the typesize that we choose.

Cap Height - refers to the height of a capital letter above the baseline for a particular typeface.
Leading - the vertical spacing between baselines.
Tracking - the spacing between letters in a line of text.
 How is type measured in inches, mm, points or picas?
Type is measured in points and picas which measure type size, line spacing, and column width.
Point - A unit of measurement for type sizes and spacing, which in the US and UK is one twelfth of a pica, or 0.013835 inch (0.351 mm), and in Europe is 0.015 inch (0.376 mm)
Pica - A size of letter in typewriting, with 10 characters to the inch (about 3.9 to the centimeter)
How many points in an inch?
72 points in 1 inch
 If a letter is set in 36 pts about how many inches tall is it?
0.4999 inches, about ½ inch
 How many picas in an inch?
1 inch = 6 PostScript pica
 How many points in a pica?
1 PostScript Pica = 12 PostScript points 

Sunday, August 28, 2011

Wednesday, August 24, 2011



GRID / a network of horizontal and vertical lines superimposed over a map, building plan, etc., for locating point. a grating consisting of parallel bars


WHY USE A GRID / BENEFITS & FUNCTIONS / / organization. hierarchy, placement.
Leads to a more effective design. Adds user friendliness, alignment, balance. Quickens the design process. 


MODULAR GRID / 4 columns, 4 rows


MARGINS / the blank space bordering the written or printed area on a page. a limit in a condition or process, beyond or below which something is no longer possible or acceptable


COLUMNS /  one of two or more vertical sections of typed lines lying side by side on a page and separated by a rule or a blank space.


GRID MODULES / is the open square space in between the flow lines.


FLOWLINES / the connecting line or arrow between symbols on a flow chart or block diagram.


GUTTER / the white space formed by the inner margins of two facing pages, as of a book.


HIERARCHY / rank- order of importance


TYPOGRAPHIC COLOR /  is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading, etc.


WHAT ARE WAYS TO ACHIEVE A CLEAR HIERARCHY / size eight color style and placement. get them to look where you want them to look.


WHITE SPACE / white space is the empty spaces in a design. it's is used to separate disparate design elements and group similar ones. -the lack of graphics or text in the layout. It’s not always “white” — it is the empty parts of the page, but if the page has a different background color that will be the color of the white space.


CONTRAST /  expressing distinctions between words

Tuesday, August 23, 2011

THEY SWIM.


























AND RUN FOR PRESIDENT.


SOME BORING THINGS / ELEPHANTS
The name of an adult male is referred to as a bull
The name of an adult female is referred to as a cow
The name or offspring, or a baby Elephant, is a calf
The average size of a litter is just one elephant
The collective name for a group of Elephants is a herd
The sounds made by an adult Elephant are referred to as grunts, purrs, bellows, whistles and trumpeting

SOME LESS BORING BUT STILL PRETTY BORING THINGS / ELEPHANTS
The elephant is the largest of all land mammals
Life Span - elephants can live for up to 70 years
Elephants normally walk about 4 mph 
Elephants are able to swim for long distances
Elephants spend about 16 hours a day eating
They consume as much as 495 pounds of food per day
They live in tight social units led by an older matriarch
Males leave the herd between the ages of 12 and 15
Their tusks are of ivory and are actually enormously enlarged incisors
The elephant's eyes are small and its eyesight is poor
 They have the largest brains in the animal kingdom

THIS GUY. RIGHT HERE.

hahahahahahaha

http://zestylemonpeel.tumblr.com/post/9281496241

Tuesday, May 17, 2011

This project was great, even though mostly everything went not the way i planned.
Very proud of my great cardboard chair and frame. I compulsively sanded my frame for approx 900 hours today. Wood glue sucks but is great. Also, spent approx 900 hours at Home Depot trying to decide on a stain, or just a poly satin seal, or another stain. Went with the natural stain and am very pleased with the outcome (also it was the cheapest) It's a subtle color change but I think it really improves the visual pleasure of my frame. With the structure of my frame, i chose to go more simple. Sketches are a lot different than real life wood toolz, turns out. I'm really really happy with the way it turned out.
Wooden frames > wooden chairs.
Everything's fine.

Sunday, May 1, 2011

Tuesday, March 15, 2011

Thursday, February 24, 2011

on a better note....final touches on final treehouse design are complete. Excited to start building.
the snow is really cramping my tree-model style....

Wednesday, February 16, 2011

Presentations went okay, i really love public speaking so......fun times. With everyones projects I feel we should nominate like five and really put them to use. Ku has a lot of signage problems WAY TA GO.

Our outside sign turned out really well and our final run throughs went smoothly so, a job well done.

Excited for a new project...
WAYFINDING...........WAYFINDING.

Wednesday, February 2, 2011

wayfinding:
Wayfinding encompasses the information-gathering and decision-making processes people use to orient themselves and navigate through space; simply put, how people get from one location to another.


.......................oh.
Just finished a "3d model"...........oh, some more.