Monday, August 29, 2011

Weight - Relative darkness of the characters of a type font resulting from the relative thickness of the strokes-light, bold.
 Width - the distance from one side of a character to the other. Width can also be measured in "ems": which defines the proportion of a given letter's width and height with respect to the point size of a given font.
 Style - A distinctive appearance, typically determined by the principles according to which something is designed.
 Font - A set of type of one particular face and size.
 Typeface - In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks.
X-Height – the height of a lowercase “x” in a typeface. Can impact a typeface’s “visual weight” and readability and therefore impact on the typesize that we choose.

Cap Height - refers to the height of a capital letter above the baseline for a particular typeface.
Leading - the vertical spacing between baselines.
Tracking - the spacing between letters in a line of text.
 How is type measured in inches, mm, points or picas?
Type is measured in points and picas which measure type size, line spacing, and column width.
Point - A unit of measurement for type sizes and spacing, which in the US and UK is one twelfth of a pica, or 0.013835 inch (0.351 mm), and in Europe is 0.015 inch (0.376 mm)
Pica - A size of letter in typewriting, with 10 characters to the inch (about 3.9 to the centimeter)
How many points in an inch?
72 points in 1 inch
 If a letter is set in 36 pts about how many inches tall is it?
0.4999 inches, about ½ inch
 How many picas in an inch?
1 inch = 6 PostScript pica
 How many points in a pica?
1 PostScript Pica = 12 PostScript points 

Sunday, August 28, 2011

Wednesday, August 24, 2011



GRID / a network of horizontal and vertical lines superimposed over a map, building plan, etc., for locating point. a grating consisting of parallel bars


WHY USE A GRID / BENEFITS & FUNCTIONS / / organization. hierarchy, placement.
Leads to a more effective design. Adds user friendliness, alignment, balance. Quickens the design process. 


MODULAR GRID / 4 columns, 4 rows


MARGINS / the blank space bordering the written or printed area on a page. a limit in a condition or process, beyond or below which something is no longer possible or acceptable


COLUMNS /  one of two or more vertical sections of typed lines lying side by side on a page and separated by a rule or a blank space.


GRID MODULES / is the open square space in between the flow lines.


FLOWLINES / the connecting line or arrow between symbols on a flow chart or block diagram.


GUTTER / the white space formed by the inner margins of two facing pages, as of a book.


HIERARCHY / rank- order of importance


TYPOGRAPHIC COLOR /  is the overall density of the ink on the page, determined mainly by the typeface, but also by the word spacing, leading, etc.


WHAT ARE WAYS TO ACHIEVE A CLEAR HIERARCHY / size eight color style and placement. get them to look where you want them to look.


WHITE SPACE / white space is the empty spaces in a design. it's is used to separate disparate design elements and group similar ones. -the lack of graphics or text in the layout. It’s not always “white” — it is the empty parts of the page, but if the page has a different background color that will be the color of the white space.


CONTRAST /  expressing distinctions between words

Tuesday, August 23, 2011

THEY SWIM.


























AND RUN FOR PRESIDENT.


SOME BORING THINGS / ELEPHANTS
The name of an adult male is referred to as a bull
The name of an adult female is referred to as a cow
The name or offspring, or a baby Elephant, is a calf
The average size of a litter is just one elephant
The collective name for a group of Elephants is a herd
The sounds made by an adult Elephant are referred to as grunts, purrs, bellows, whistles and trumpeting

SOME LESS BORING BUT STILL PRETTY BORING THINGS / ELEPHANTS
The elephant is the largest of all land mammals
Life Span - elephants can live for up to 70 years
Elephants normally walk about 4 mph 
Elephants are able to swim for long distances
Elephants spend about 16 hours a day eating
They consume as much as 495 pounds of food per day
They live in tight social units led by an older matriarch
Males leave the herd between the ages of 12 and 15
Their tusks are of ivory and are actually enormously enlarged incisors
The elephant's eyes are small and its eyesight is poor
 They have the largest brains in the animal kingdom

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