My logo according to #TadCarpenter #shit

Everything's fine.

JUST WATCH.

http://zestylemonpeel.tumblr.com/post/5030178077/akathetabernacle-make-it-btter-by-climent

LOL BLOGGER.

-Adrian Frutiger is the typeface designer of Univers and continues to influence digital type.

-What makes the Univers grid so "unique" is that different weights and variations within the type family are designated by the use of numbers rather then names, but in the Univers family, the typeface names include both number and letter suffixes.

here is what i do:

http://zestylemonpeel.tumblr.com/

SO. MANY. ELEPHANTS.

Weight - Relative darkness of the characters of a type font resulting from the relative thickness of the strokes-light, bold.

 Width - the distance from one side of a character to the other. Width can also be measured in "ems": which defines the proportion of a given letter's width and height with respect to the point size of a given font.

 Style - A distinctive appearance, typically determined by the principles according to which something is designed.

 Font - A set of type of one particular face and size.

 Typeface - In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks.

X-Height – the height of a lowercase “x” in a typeface. Can impact a typeface’s “visual weight” and readability and therefore impact on the typesize that we choose.

Cap Height - refers to the height of a capital letter above the baseline for a particular typeface.

Leading - the vertical spacing between baselines.

Tracking - the spacing between letters in a line of text.

 How is type measured in inches, mm, points or picas?

Type is measured in points and picas which measure type size, line spacing, and column width.

Point - A unit of measurement for type sizes and spacing, which in the US and UK is one twelfth of a pica, or 0.013835 inch (0.351 mm), and in Europe is 0.015 inch (0.376 mm)

Pica - A size of letter in typewriting, with 10 characters to the inch (about 3.9 to the centimeter)

How many points in an inch?

72 points in 1 inch

 If a letter is set in 36 pts about how many inches tall is it?

0.4999 inches, about ½ inch

 How many picas in an inch?

1 inch = 6 PostScript pica

 How many points in a pica?

1 PostScript Pica = 12 PostScript points