infographics

FONT STUDY

OLD STYLE: 
             -greater contrast between thick and thin strokes.
             -the serifs on the ascenders are more wedge shaped 
             -diagonal stress (the thinnest parts of letters are at an angle rather than at the top and bottom)
             
EX: Bembo, Garamond, Centaur, Palatino, Century Oldstyle


TRANSITIONAL
       -axis  of the thick-thin contrast is almost vertical or slopes very slightly to the left
       -base serifs are only a little or virtually not rounded  at the bottom
      -the vertical stance is almost always the case for the lowercase ) but not for the lowercase e.
             -lowercase e has a horizontal cross-bar
             -the top serifs of lowercase letters are roof-shaped


EX: Baskerville, Fournier, Caledonia, Times New Roman, Utopia.


_ Sans Serif: grotesque - 

• It was originally coined by William Thorowgood of Fann Street Foundry, the first person to produce a sans-serif type with lower case, in 1832
• The name came from the Italian word 'grottesco', meaning 'belonging to the cave'
•  There is some contrast in thickness of strokes. They have squareness of curve, and curling close-set jaws
• The R usually has a curled leg and the G is spurred. The ends of the curved strokes are usually horizontal
• Examples of grotesque fonts: Grotesque No. 6, Condensed Sans No. 7, Monotype Headline Bold, Franklin Gothic, Akzidez Grotesk

http://www.behance.net/gallery/MODULAR-GRID/2244580

My logo according to #TadCarpenter #shit

Everything's fine.

JUST WATCH.

http://zestylemonpeel.tumblr.com/post/5030178077/akathetabernacle-make-it-btter-by-climent

LOL BLOGGER.

-Adrian Frutiger is the typeface designer of Univers and continues to influence digital type.

-What makes the Univers grid so "unique" is that different weights and variations within the type family are designated by the use of numbers rather then names, but in the Univers family, the typeface names include both number and letter suffixes.